The Significance of Cultural Innovation
Back in the 1970's, for the first time ever, the total number of doctoral
students in engineering in the U.S. was lower than that of all other countries
on Earth combined. In 1972, many futuristic economist and sociologists predicted
that this signified the end of the American Era, because in the age of
manufacturing and industry, engineer and technicians in R&D were the most
important part of human resource. Also in 1972, the decoupling of the US dollar
from gold along with two oil crises in the world, led the U.S. economy to drop
from 40% of world's total GDP to less than 30% in 1990, which seemed to have
validated the above mentioned predictions.
Yet since the 1990s, not only did the U.S. economy discontinue its downward
spiral, driven by a series of innovations in technology and business management,
a gradual revival actually emerged. Even though the percentage of doctoral
students in engineering in the U.S. versus that of the rest of the world
continued its decline, the latest technological breakthroughs and their
commercial applications all took place in America in the past 20 years. In
science and technology, a whole new development in society has been brought
about by advances in aerospace, computer science, and the Internet. Those
leading tech companies have all been American, so do the traditional industries
such as express shipping, fast food, and grocery and merchandise super centers.
20 million Americans lost their jobs in two decades in the 1970's when brick and
mortar industries declined, which is quite shocking given that the total U.S.
population was just over 200 million. But unlike what happened in Europe, long
term unemployment did not persist at high level in the U.S. Those laid off in
the old economy in the U.S. were quickly absorbed by the new economy, keeping
the U.S. unemployment rate at a relatively low level.
Visionary management guru Peter Drucker coined the term "Innovation Economy" for
the new reality. At the end of the last century, the then 80 year-old Drucker
indicated that only the U.S. had successfully transformed into an
"entrepreneurial innovation economy", whereas countries such as Japan, however,
had only done so haphazardly.
Innovation requires creativity, and not just new, creative ideas. Innovation is
a form of culture that supports social, culture and economic environment in
which the innovation economy could flourish.
A nation's spirit is shaped by its culture, which is especially the case when
the nation is faced with adversary conditions. Almost all of the most popular
icons in the United States were created during the Great Depression in the
1930's. From Mickey Mouse, Donald Duck, to Superman and Batman, American
characters are portrayed in these animated images. The latter represents heroism
that saves the world, while the former represents the humorous, relentless, and
optimistic nature of America.
And, cultural innovation in America during the Great Depression was not limited
to just animate productions. Broadway musicals, Hollywood films, and modern
music all started during that time and reached the climax in the following
decades. Movies such as "Gone with the Wind" and "The Sound of Music" are some
of the world's favorite productions from that period. With inflations taken into
considerations, box office proceeds of these works of art far exceeded that of
contemporary Hollywood blockbusters.
In scientific research, this phenomenon is also quite prominent. Over the past
four or five decades, the United States has accounted for almost two-thirds of
all the Nobel Prize winners in science.
This reminds us of the European Renaissance and the Hundreds of Philosophers
Period of Chinese history prior to the Great Tang Dynasty. Culture and artistic
revivals create the character and spirit of a nation, which is quite analogous
to modern day America. The only difference is that the increasingly fast pace of
modern society has eliminated the need for hundreds of years to pass on the
spirit to the whole country.
For the re-emergence of the Chinese nation, the same process is necessary.
However, the Chinese Communist regime has created an institutional and
structural barrier to this cultural and artistic renaissance. It has then become
a tremendous responsibility and duty for the isolated island of Taiwan to
shoulder this task. How to utilize modern conceptualization to re-interpret the
intricate Chinese tradition and culture has become the keystone in the revival
of Chinese nation, not because of the economic benefit that can be garnered in
the cultural markets, nor the need to seek 「soft power」 in global politics.
That, in itself, is the purpose of this special issue on the significance of
cultural innovation.◇
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